Cake LanD

Happy new year  Celebrate with us, Come and grab your favorite Cake and Flan... This offer is valid from December 1st 2018 up to December 31st 2018. AHAMMED SHINIHAS  1618969

Digital marketing  In our company it is very important for us to have a good and long relationship with our customers. Hence, we try to reach as much as we can from our customers through digital marketing which allows us to receive  the feedback from our customers.   One of our channels in digital marketing is using social media channels. (Facebook, Twitter, Pinterest and Instagram) It is a process wherein strategies are made and completed to attract in traffic for a website or to gain interest of customers over the web using different social media platforms. Video advertising is another affective way of marketing and has seen an increase in popularity over time, which we are implementing it by using YouTube and Facebook ads.  Said Daoud Ahmed (1614491)

POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...

the cake land history Cake LanD was started as six friends`s passion for wholesome, delicious cakes. Marouane, Assil and Shinihas love to bake since their childhood. they used to prepare a delicious cakes to their families in birthdays, weddings and even in their daily life.  In 2017, Marouane, Assil and Shinihas decided to open a small shop with the help of all of Hamed who served as the marketing manager, Zain as sales man and Said as an accountant. cake land caters to individual cravings for baked goods. but they are also happy to fulfil large orders for corporation, all with the same high level of quality and wholesomeness. Berrah marouane (1629399).