the cake land history

-

the cake land history



Cake LanD was started as six friends`s passion for wholesome, delicious cakes. Marouane, Assil and Shinihas love to bake since their childhood. they used to prepare a delicious cakes to their families in birthdays, weddings and even in their daily life. 
In 2017, Marouane, Assil and Shinihas decided to open a small shop with the help of all of Hamed who served as the marketing manager, Zain as sales man and Said as an accountant.
cake land caters to individual cravings for baked goods. but they are also happy to fulfil large orders for corporation, all with the same high level of quality and wholesomeness.


Berrah marouane (1629399).
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Comments

Post a Comment

Popular posts from this blog

The SWOT Analysis

-
Image
 The SWOT Analysis  Strength: Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. weaknesses  The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in kuala lumpur. In essence our chosen location might be our weakness. Opportunities: The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in...
Read more

industry analysis

-
Image
The Malaysian bakery industry is a very fast moving industry with an predicted overall of many thousands of baked items suppliers in the country. Due to the lack of statistical informations, it is challenging to keep track of the volume of businesses as there exist a massive variety of small-scale suppliers such as home-bakeries. The size of bakery suppliers are specially located inside the Klang Valley, and within the States of Melaka and Johor. This consists of traditional stand-alone bakeries promoting their freshly baked items in shops. The Malaysian marketplace has seen effective increase of baked goods because of the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles.  Generally, the rise of bakery products consumption in Malaysia is in line with the population’s developing affluence. However, the increased demand for bread is due to several different factors. The most important thing is that bread m...
Read more

points of difference

-
POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...
Read more