points of difference

POINTS OF DIFFERENCE  

In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly. 

Price   

As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy. 

Product differentiation

Our company has beautiful and different kinds of cakes to attract as many customers as possible,

One of the innovations in our store is that we sell gluten-free cakes that are suitable for people who like cakes but they do diet for example.

Another thing is that we target vegetarians by making delicious cashews and cakes and is a healthy cake for everyone.

The advantages of being different in our business

Excellence itself has its advantages, one of its advantages is to promote innovation where new items can benefit from public interest, and to allow companies to continue to remain competitive, as distinct products will stand out from other competitors and keep away from threats brought from alternative products. . In addition, differentiation may allow us to take advantage of brand loyalty. That's because mixed cakes are likely to be a higher consumer experience. Thus, the chances of getting a long-term customer may increase considerably.

Said Daoud Ahmed (1614491)