Cake LanD

Digital marketing  In our company it is very important for us to have a good and long relationship with our customers. Hence, we try to reach as much as we can from our customers through digital marketing which allows us to receive  the feedback from our customers.   One of our channels in digital marketing is using social media channels. (Facebook, Twitter, Pinterest and Instagram) It is a process wherein strategies are made and completed to attract in traffic for a website or to gain interest of customers over the web using different social media platforms. Video advertising is another affective way of marketing and has seen an increase in popularity over time, which we are implementing it by using YouTube and Facebook ads.  Said Daoud Ahmed (1614491)

in our small company Cake LanD we actually prefer to sell our products directly to our costumer in our shop without the involvement of a middle man such as   intermediary a wholesaler, a retailer, agent or a re-seller. The costumer goes directly to our shop to buy the product without having to go through other channels.  Three reasons why we chose zero level channel:  (1) Close relationship to the consumers makes us aware about changes and other client’s needs. (2) Profit does not go to the middle-man. (3) Goods get to the customer quicker because they do not have to deal through the intermediaries or middlemen. said daoud ahmed (1614491).

As an initial firm. We, CAKE LAND has decided to go through several promotions like discounts, gift vouchers subjects to terms and conditions. Birthday Special Cake Sale Celebrate your birthday with us, we provide up to 15% off on every kind of cakes on your special day. Buy 2 cakes and Get 2 Slices of Mini Black Forest This offer valid only until 31st December 2018, It is valid only for 2 same flavor of cake Ahammed Shinihas (1618969)

pricing strategy :  As we learned Generally, pricing strategies include the following: 1)      Cost-plus pricing—simply calculating your costs and adding a mark-up 2)      Competitive pricing—setting a price based on what the competition charges 3)      Price skimming—setting a high price and lowering it as the market evolves 4)      Penetration pricing—setting a price low to enter a competitive market then you can raise it later. Price bundling—combining products and/or services to increase value, and therefore price.           In “CakeLand”, management decided to follow penetration pricing strategy for first two years then company can raise the price after building a valued image for “CakeLand” brand.  Ahmed Mohamed Hamed 1620871

To all fruit lovers, we specially providing service of modulating cakes with fruits and we provide flan made up completely with naturally made fruits such as strawberry, blue berry, red berry and cranberry tart  Strawberry flan cream cake We cake land is happy to announce that we are providing  cakes for special occasions such as Birthdays and Wedding Anniversaries in variety looks and structures.  Do you prefer a smile cake for your happily married life? Do you wanna wish your little angel?, Choose our best service at your convenience.. Pink Unicorn Birthday Cake Junior AHAMMED SHINIHAS ( 1618969)

POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...