price strategy

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pricing strategy : 



As we learned Generally, pricing strategies include the following:

1)      Cost-plus pricing—simply calculating your costs and adding a mark-up
2)      Competitive pricing—setting a price based on what the competition charges
3)      Price skimming—setting a high price and lowering it as the market evolves
4)      Penetration pricing—setting a price low to enter a competitive market then you can raise it later.
Price bundling—combining products and/or services to increase value, and therefore price.          
In “CakeLand”, management decided to follow penetration pricing strategy for first two years then company can raise the price after building a valued image for “CakeLand” brand. 

Ahmed Mohamed Hamed 1620871



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