distribution strategy

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in our small company Cake LanD we actually prefer to sell our products directly to our costumer in our shop without the involvement of a middle man such as intermediary a wholesaler, a retailer, agent or a re-seller. The costumer goes directly to our shop to buy the product without having to go through other channels. 


Three reasons why we chose zero level channel:

  (1) Close relationship to the consumers makes us aware about changes and other client’s needs.

 (2) Profit does not go to the middle-man.

 (3) Goods get to the customer quicker because they do not have to deal through the intermediaries or middlemen.

said daoud ahmed (1614491).

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