Cake LanD

Happy new year  Celebrate with us, Come and grab your favorite Cake and Flan... This offer is valid from December 1st 2018 up to December 31st 2018. AHAMMED SHINIHAS  1618969

Digital marketing  In our company it is very important for us to have a good and long relationship with our customers. Hence, we try to reach as much as we can from our customers through digital marketing which allows us to receive  the feedback from our customers.   One of our channels in digital marketing is using social media channels. (Facebook, Twitter, Pinterest and Instagram) It is a process wherein strategies are made and completed to attract in traffic for a website or to gain interest of customers over the web using different social media platforms. Video advertising is another affective way of marketing and has seen an increase in popularity over time, which we are implementing it by using YouTube and Facebook ads.  Said Daoud Ahmed (1614491)

in our small company Cake LanD we actually prefer to sell our products directly to our costumer in our shop without the involvement of a middle man such as   intermediary a wholesaler, a retailer, agent or a re-seller. The costumer goes directly to our shop to buy the product without having to go through other channels.  Three reasons why we chose zero level channel:  (1) Close relationship to the consumers makes us aware about changes and other client’s needs. (2) Profit does not go to the middle-man. (3) Goods get to the customer quicker because they do not have to deal through the intermediaries or middlemen. said daoud ahmed (1614491).

As an initial firm. We, CAKE LAND has decided to go through several promotions like discounts, gift vouchers subjects to terms and conditions. Birthday Special Cake Sale Celebrate your birthday with us, we provide up to 15% off on every kind of cakes on your special day. Buy 2 cakes and Get 2 Slices of Mini Black Forest This offer valid only until 31st December 2018, It is valid only for 2 same flavor of cake Ahammed Shinihas (1618969)

To all fruit lovers, we specially providing service of modulating cakes with fruits and we provide flan made up completely with naturally made fruits such as strawberry, blue berry, red berry and cranberry tart  Strawberry flan cream cake We cake land is happy to announce that we are providing  cakes for special occasions such as Birthdays and Wedding Anniversaries in variety looks and structures.  Do you prefer a smile cake for your happily married life? Do you wanna wish your little angel?, Choose our best service at your convenience.. Pink Unicorn Birthday Cake Junior AHAMMED SHINIHAS ( 1618969)

POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...

               In Marketing, a CVP comprises of the whole of advantages which a merchant guarantees a client will get as a byproduct of the client's related installments.Customer Value Management was begun by Ray Kordupleski during the 1980s and talked about in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is particularly focused towards potential clients instead of other constituent gatherings, for example, workers, accomplices or providers. Like the one of a kind offering suggestion, it is a plainly characterized explanation that is intended to persuade clients that one specific item or administration will include more esteem or preferred take care of an issue over others in its aggressive set. Competitive advantage A product with a successful customer value proposition is directly linke...

Typically, Marketing objectives include some or all of the following: Build brand awareness. Grow market share. Launch new products or services. Target new customers. Enter new markets internationally or locally. Improve stakeholder relations. Enhance customer relationships.  Service Objectives: The objective of customer service is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility, and nurture relationships. A client benefit objective is an objective that empowers your organization to quantify its encouraging toward a long-haul goal of accomplishing the largest amount of consumer loyalty The goal of client benefit is regularly to cooperate with the clients with the end goal to answer questions, resolve support issues, build up validity, and support connections. To help give some knowledge, we asked a few specialists in the field to give models of imperative client benefit targets. ...

 The SWOT Analysis  Strength: Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. weaknesses  The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in kuala lumpur. In essence our chosen location might be our weakness. Opportunities: The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in...

the cake land history Cake LanD was started as six friends`s passion for wholesome, delicious cakes. Marouane, Assil and Shinihas love to bake since their childhood. they used to prepare a delicious cakes to their families in birthdays, weddings and even in their daily life.  In 2017, Marouane, Assil and Shinihas decided to open a small shop with the help of all of Hamed who served as the marketing manager, Zain as sales man and Said as an accountant. cake land caters to individual cravings for baked goods. but they are also happy to fulfil large orders for corporation, all with the same high level of quality and wholesomeness. Berrah marouane (1629399).