industry analysis

-



The Malaysian bakery industry is a very fast moving industry with an predicted overall of many thousands of baked items suppliers in the country. Due to the lack of statistical informations, it is challenging to keep track of the volume of businesses as there exist a massive variety of small-scale suppliers such as home-bakeries.
The size of bakery suppliers are specially located inside the Klang Valley, and within the States of Melaka and Johor. This consists of traditional stand-alone bakeries promoting their freshly baked items in shops.
The Malaysian marketplace has seen effective increase of baked goods because of the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles. 
Generally, the rise of bakery products consumption in Malaysia is in line with the population’s developing affluence. However, the increased demand for bread is due to several different factors. The most important thing is that bread makes pretty a similar diet with rice; each are high in carbohydrate and protein contents.  



This statistic shows the sales value of manufactured bread, cakes and other bakery products in Malaysia from 2012 to 2016. In 2016, the sales value of manufactured bread, cakes and other bakery products in Malaysia was approximately 1.96 billion Malaysian ringgit.
so as we can see from the statistic above we can conclude that the baked goods market worth is in  
 billions and has the largest market share in the consumption industry.

SAID DAOUD (1614491)


Comments

  1. UnknownNovember 5, 2018 at 2:23 AM

    what is important for me is the location..where can I find it? :)

    ReplyDelete
  2. UnknownNovember 5, 2018 at 2:37 AM

    Good Job .I hope you will be succeed in your business

    ReplyDelete
  3. Bin HassanNovember 6, 2018 at 6:41 PM

    Wow that is good business bro... Keep it up... 👌

    ReplyDelete
  4. AnonymousJanuary 29, 2022 at 7:32 AM

    Mr Pedro Loan Offer has been a key partner in our success, and an invaluable asset for the growth and future of our company, Mr Pedro and his loan company invested in my business with a loan of $1000000 at the rate of 2% in return and it's was really nice working with him because I do not know what I would have done without the help of Mr Pedro and his loan company,
    Mr Pedro Jerome contact Email: pedroloanss@gmail.com And WhatsApp: +1-8632310632.

    ReplyDelete

Post a Comment

Popular posts from this blog

The SWOT Analysis

-
Image
 The SWOT Analysis  Strength: Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. weaknesses  The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in kuala lumpur. In essence our chosen location might be our weakness. Opportunities: The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in...
Read more

points of difference

-
POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...
Read more