Cake LanD

Happy new year  Celebrate with us, Come and grab your favorite Cake and Flan... This offer is valid from December 1st 2018 up to December 31st 2018. AHAMMED SHINIHAS  1618969

As an initial firm. We, CAKE LAND has decided to go through several promotions like discounts, gift vouchers subjects to terms and conditions. Birthday Special Cake Sale Celebrate your birthday with us, we provide up to 15% off on every kind of cakes on your special day. Buy 2 cakes and Get 2 Slices of Mini Black Forest This offer valid only until 31st December 2018, It is valid only for 2 same flavor of cake Ahammed Shinihas (1618969)

pricing strategy :  As we learned Generally, pricing strategies include the following: 1)      Cost-plus pricing—simply calculating your costs and adding a mark-up 2)      Competitive pricing—setting a price based on what the competition charges 3)      Price skimming—setting a high price and lowering it as the market evolves 4)      Penetration pricing—setting a price low to enter a competitive market then you can raise it later. Price bundling—combining products and/or services to increase value, and therefore price.           In “CakeLand”, management decided to follow penetration pricing strategy for first two years then company can raise the price after building a valued image for “CakeLand” brand.  Ahmed Mohamed Hamed 1620871

To all fruit lovers, we specially providing service of modulating cakes with fruits and we provide flan made up completely with naturally made fruits such as strawberry, blue berry, red berry and cranberry tart  Strawberry flan cream cake We cake land is happy to announce that we are providing  cakes for special occasions such as Birthdays and Wedding Anniversaries in variety looks and structures.  Do you prefer a smile cake for your happily married life? Do you wanna wish your little angel?, Choose our best service at your convenience.. Pink Unicorn Birthday Cake Junior AHAMMED SHINIHAS ( 1618969)

POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...

               In Marketing, a CVP comprises of the whole of advantages which a merchant guarantees a client will get as a byproduct of the client's related installments.Customer Value Management was begun by Ray Kordupleski during the 1980s and talked about in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is particularly focused towards potential clients instead of other constituent gatherings, for example, workers, accomplices or providers. Like the one of a kind offering suggestion, it is a plainly characterized explanation that is intended to persuade clients that one specific item or administration will include more esteem or preferred take care of an issue over others in its aggressive set. Competitive advantage A product with a successful customer value proposition is directly linke...

               involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success. that is why when company comes to target market maybe it will have to exclude some customers of market customers. In “CakeLand”, the marketing team tried to focus more on target market and team wanted to determine company customers carefully so when it will be : age : it will be from 3 years old to only 40 years old (team will exclude old people +40 years old because Malaysians +40 avoid cakes and sweets because of diabetes “based on researches”) . gender: both status: all status well be targeted. income: based on classes which company explained in market analysis, it will target cl...

Typically, Marketing objectives include some or all of the following: Build brand awareness. Grow market share. Launch new products or services. Target new customers. Enter new markets internationally or locally. Improve stakeholder relations. Enhance customer relationships.  Service Objectives: The objective of customer service is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility, and nurture relationships. A client benefit objective is an objective that empowers your organization to quantify its encouraging toward a long-haul goal of accomplishing the largest amount of consumer loyalty The goal of client benefit is regularly to cooperate with the clients with the end goal to answer questions, resolve support issues, build up validity, and support connections. To help give some knowledge, we asked a few specialists in the field to give models of imperative client benefit targets. ...

Gender: both can eat cake “male and female”   marital status: all status (married ,single , in relationship or whatever can eat cake ) income : if we divide it to three classes based on income , class A “rich” , class B “around the income average” and class C “poor” , all class can eat cake even class C. activities: everyone can eat cake as it is very healthy .     location: Malaysia           nationality: local and international.      

Competitors analysis Competitor analysis is a method through which our company tries to additionally outline and perceive its trade by distinguishing its competitors, determine the strengths and weaknesses of those rivals, and anticipate their strategic moves. It is also about assessing service areas issues, identifying competitors, determining strength and weakness of rival. It also reveals the ley strategic intent of the competitor which can help to know what they are going to do.

The Malaysian bakery industry is a very fast moving industry with an predicted overall of many thousands of baked items suppliers in the country. Due to the lack of statistical informations, it is challenging to keep track of the volume of businesses as there exist a massive variety of small-scale suppliers such as home-bakeries. The size of bakery suppliers are specially located inside the Klang Valley, and within the States of Melaka and Johor. This consists of traditional stand-alone bakeries promoting their freshly baked items in shops. The Malaysian marketplace has seen effective increase of baked goods because of the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles.  Generally, the rise of bakery products consumption in Malaysia is in line with the population’s developing affluence. However, the increased demand for bread is due to several different factors. The most important thing is that bread m...

Core Values The Most important part of our business: To ensure our staff comes first, so they can better care for our clients, customers and guests. To ensure time off for our staff by being closed Sundays and Mondays so we never lose sight of what is most important. Owners and staff should have the opportunity to rest, spend time with family, friends and worship if they choose to do so.  Hijaz Aasil (1610979)

Cake land offers you a wide range of cakes and flans with any fruits you want.  " Cranberry  tart comes with two blueberry and red berry it is once and it will be your favorite"         "strawberry tart only for those have excellent test" "it says that we can made a wonderful food from normal ingredients " "it is time to show us your imagination, be defrent and make your special tart" 

we also provide a wonderful cakes for all purposes "In parties, birthdays or Picnics your destination should be to our cake land store" "surprise your small queen with a unique birthday cake" "a smiley cake will draw a real smile on the face of your beloveds"  "black fits even cakes " "Celebrate your wedding anniversary with a cake from our choice"

CakeLand logo CakeLand logo:               A logo can be described as the face of a company.  Quite often, it is the first thing that a potential customer will notice about your business. A logo is much more than just an image, it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media.    A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in color and in black and white. With logos, details are extremely i...

the cake land history Cake LanD was started as six friends`s passion for wholesome, delicious cakes. Marouane, Assil and Shinihas love to bake since their childhood. they used to prepare a delicious cakes to their families in birthdays, weddings and even in their daily life.  In 2017, Marouane, Assil and Shinihas decided to open a small shop with the help of all of Hamed who served as the marketing manager, Zain as sales man and Said as an accountant. cake land caters to individual cravings for baked goods. but they are also happy to fulfil large orders for corporation, all with the same high level of quality and wholesomeness. Berrah marouane (1629399).