Cake LanD

Happy new year  Celebrate with us, Come and grab your favorite Cake and Flan... This offer is valid from December 1st 2018 up to December 31st 2018. AHAMMED SHINIHAS  1618969

Digital marketing  In our company it is very important for us to have a good and long relationship with our customers. Hence, we try to reach as much as we can from our customers through digital marketing which allows us to receive  the feedback from our customers.   One of our channels in digital marketing is using social media channels. (Facebook, Twitter, Pinterest and Instagram) It is a process wherein strategies are made and completed to attract in traffic for a website or to gain interest of customers over the web using different social media platforms. Video advertising is another affective way of marketing and has seen an increase in popularity over time, which we are implementing it by using YouTube and Facebook ads.  Said Daoud Ahmed (1614491)

in our small company Cake LanD we actually prefer to sell our products directly to our costumer in our shop without the involvement of a middle man such as   intermediary a wholesaler, a retailer, agent or a re-seller. The costumer goes directly to our shop to buy the product without having to go through other channels.  Three reasons why we chose zero level channel:  (1) Close relationship to the consumers makes us aware about changes and other client’s needs. (2) Profit does not go to the middle-man. (3) Goods get to the customer quicker because they do not have to deal through the intermediaries or middlemen. said daoud ahmed (1614491).

As an initial firm. We, CAKE LAND has decided to go through several promotions like discounts, gift vouchers subjects to terms and conditions. Birthday Special Cake Sale Celebrate your birthday with us, we provide up to 15% off on every kind of cakes on your special day. Buy 2 cakes and Get 2 Slices of Mini Black Forest This offer valid only until 31st December 2018, It is valid only for 2 same flavor of cake Ahammed Shinihas (1618969)

pricing strategy :  As we learned Generally, pricing strategies include the following: 1)      Cost-plus pricing—simply calculating your costs and adding a mark-up 2)      Competitive pricing—setting a price based on what the competition charges 3)      Price skimming—setting a high price and lowering it as the market evolves 4)      Penetration pricing—setting a price low to enter a competitive market then you can raise it later. Price bundling—combining products and/or services to increase value, and therefore price.           In “CakeLand”, management decided to follow penetration pricing strategy for first two years then company can raise the price after building a valued image for “CakeLand” brand.  Ahmed Mohamed Hamed 1620871

To all fruit lovers, we specially providing service of modulating cakes with fruits and we provide flan made up completely with naturally made fruits such as strawberry, blue berry, red berry and cranberry tart  Strawberry flan cream cake We cake land is happy to announce that we are providing  cakes for special occasions such as Birthdays and Wedding Anniversaries in variety looks and structures.  Do you prefer a smile cake for your happily married life? Do you wanna wish your little angel?, Choose our best service at your convenience.. Pink Unicorn Birthday Cake Junior AHAMMED SHINIHAS ( 1618969)

POINTS OF DIFFERENCE   In our company we decided to have different strategies compared to other companies in terms of product and the price because by differentiating ourselves from competitors, our company may have grater income. Because having differentiated items limits the choices of consumers, which drive them to buy goods from the company. In addition to that, the threats brought by competitors might be reduced significantly.  Price    As we are starting a brand company obviously we are going to have some promotion strategies, thus we are implementing  a 25 percent discount in the first time the costumer buy any of our cakes, in addition to that any events comes we have another promotions specially for the event such as Halloween and so on, where the discount for events hits to 40 percent of total amount the costumer buy.  Product differentiation Our company has beautiful and different kinds of cakes to at...

               In Marketing, a CVP comprises of the whole of advantages which a merchant guarantees a client will get as a byproduct of the client's related installments.Customer Value Management was begun by Ray Kordupleski during the 1980s and talked about in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is particularly focused towards potential clients instead of other constituent gatherings, for example, workers, accomplices or providers. Like the one of a kind offering suggestion, it is a plainly characterized explanation that is intended to persuade clients that one specific item or administration will include more esteem or preferred take care of an issue over others in its aggressive set. Competitive advantage A product with a successful customer value proposition is directly linke...

               involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success. that is why when company comes to target market maybe it will have to exclude some customers of market customers. In “CakeLand”, the marketing team tried to focus more on target market and team wanted to determine company customers carefully so when it will be : age : it will be from 3 years old to only 40 years old (team will exclude old people +40 years old because Malaysians +40 avoid cakes and sweets because of diabetes “based on researches”) . gender: both status: all status well be targeted. income: based on classes which company explained in market analysis, it will target cl...

Typically, Marketing objectives include some or all of the following: Build brand awareness. Grow market share. Launch new products or services. Target new customers. Enter new markets internationally or locally. Improve stakeholder relations. Enhance customer relationships.  Service Objectives: The objective of customer service is typically to interact with the customers in order to answer questions, resolve support issues, establish credibility, and nurture relationships. A client benefit objective is an objective that empowers your organization to quantify its encouraging toward a long-haul goal of accomplishing the largest amount of consumer loyalty The goal of client benefit is regularly to cooperate with the clients with the end goal to answer questions, resolve support issues, build up validity, and support connections. To help give some knowledge, we asked a few specialists in the field to give models of imperative client benefit targets. ...

Gender: both can eat cake “male and female”   marital status: all status (married ,single , in relationship or whatever can eat cake ) income : if we divide it to three classes based on income , class A “rich” , class B “around the income average” and class C “poor” , all class can eat cake even class C. activities: everyone can eat cake as it is very healthy .     location: Malaysia           nationality: local and international.      

customer analysis  Man is born as a Cake fan. However, successful business should  analysis the customers  , should be close to them , should divide them to segmentations and should target the best segmentation which meet his products.                 Customer analysis is a critical component of any business plan in all stages of growth. When you analyze your customers, you define who your target market is, and decide how you’ll reach them. Customer insight is paramount to the success of any business, and customer analysis and analytics can help management determine key performance indicators.                     From marketing to delivery, customer analysis and customer analytics reveal the most necessary information for any business plan. Let your competition worry about keeping up. In “CakeLand” management believes that Customer analysis is vital to any effect...

Competitors analysis Competitor analysis is a method through which our company tries to additionally outline and perceive its trade by distinguishing its competitors, determine the strengths and weaknesses of those rivals, and anticipate their strategic moves. It is also about assessing service areas issues, identifying competitors, determining strength and weakness of rival. It also reveals the ley strategic intent of the competitor which can help to know what they are going to do.

The Malaysian bakery industry is a very fast moving industry with an predicted overall of many thousands of baked items suppliers in the country. Due to the lack of statistical informations, it is challenging to keep track of the volume of businesses as there exist a massive variety of small-scale suppliers such as home-bakeries. The size of bakery suppliers are specially located inside the Klang Valley, and within the States of Melaka and Johor. This consists of traditional stand-alone bakeries promoting their freshly baked items in shops. The Malaysian marketplace has seen effective increase of baked goods because of the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles.  Generally, the rise of bakery products consumption in Malaysia is in line with the population’s developing affluence. However, the increased demand for bread is due to several different factors. The most important thing is that bread m...

 The SWOT Analysis  Strength: Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. weaknesses  The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in kuala lumpur. In essence our chosen location might be our weakness. Opportunities: The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in...

Mission Statement Our Mission is to: Create a bakery which makes the best quality baked goods on site from scratch, fresh daily. Create an atmosphere where we can attract, retain and motivate the brightest and most talented people in the industry. Create an atmosphere where employees can learn, grow, and innovate, while holding true to the roots of traditional baking. "You Can’t Buy Happiness But You Can Buy our cakes . and That’s Kind Of The Same Thing" Berrah Marouane (1629399).

Core competence refers to our ability to make permanent and sustainable capabilities which can provide us with a competitive advantage. The core competencies may include any combination of skills, technologies, processes, knowledge or expertise and are often achieved as a result of long-term development processes and/or experiences. For instance, the core our competency is to Provide products for tasty and healthy and at affordable prices   Core competencies can lead to gaining competitive advantage in the following ways: Increase revenue Increase or dominant market share Increase  stakeholders  value

Our goal is to m ake our company the best in Malaysia through marketing and sales goals are attract new customers to purchase the product,Increase the order size and Increase sales by at least 30%. Goal for team members is Send emails every week to the prospective customers, introducing them about the products and ongoing offers.

Our Vision is to: Continually innovate in the baking industry while continuing to make everything from scratch on site. Educate our staff and the public about the importance of chemical-free/additive free baking and where the food comes from. Petition Government to create more informative uses of the terms “fresh baked”, “bakery”, “from scratch” to better educate the public about where their food is from and what is in it.

Core Values The Most important part of our business: To ensure our staff comes first, so they can better care for our clients, customers and guests. To ensure time off for our staff by being closed Sundays and Mondays so we never lose sight of what is most important. Owners and staff should have the opportunity to rest, spend time with family, friends and worship if they choose to do so.  Hijaz Aasil (1610979)