Competitors analysis

-

Competitors analysis


Competitor analysis is a method through which our company tries to additionally outline and perceive its trade by distinguishing its competitors, determine the strengths and weaknesses of those rivals, and anticipate their strategic moves. It is also about assessing service areas issues, identifying competitors, determining strength and weakness of rival. It also reveals the ley strategic intent of the competitor which can help to know what they are going to do.






Comments

Post a Comment

Popular posts from this blog

The SWOT Analysis

-
Image
 The SWOT Analysis  Strength: Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. weaknesses  The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in kuala lumpur. In essence our chosen location might be our weakness. Opportunities: The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in...
Read more

industry analysis

-
Image
The Malaysian bakery industry is a very fast moving industry with an predicted overall of many thousands of baked items suppliers in the country. Due to the lack of statistical informations, it is challenging to keep track of the volume of businesses as there exist a massive variety of small-scale suppliers such as home-bakeries. The size of bakery suppliers are specially located inside the Klang Valley, and within the States of Melaka and Johor. This consists of traditional stand-alone bakeries promoting their freshly baked items in shops. The Malaysian marketplace has seen effective increase of baked goods because of the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles.  Generally, the rise of bakery products consumption in Malaysia is in line with the population’s developing affluence. However, the increased demand for bread is due to several different factors. The most important thing is that bread m...
Read more

target market

-
Image
               involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success. that is why when company comes to target market maybe it will have to exclude some customers of market customers. In “CakeLand”, the marketing team tried to focus more on target market and team wanted to determine company customers carefully so when it will be : age : it will be from 3 years old to only 40 years old (team will exclude old people +40 years old because Malaysians +40 avoid cakes and sweets because of diabetes “based on researches”) . gender: both status: all status well be targeted. income: based on classes which company explained in market analysis, it will target cl...
Read more